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    <title>Business</title>
    <link>http://www.hippo.co.za/</link>
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      <title>Adding value to business clients</title>
      <link>http://www.hippo.co.za/Templates/Pages/HippoZoneArticle.aspx?id=319&amp;epslanguage=en</link>
      <description>In today's tight economic climate, many companies are struggling to survive and more than ever they need to rely on a productive, innovative workforce to contribute to the company's success.</description>
      <guid>http://www.hippo.co.za/Templates/Pages/HippoZoneArticle.aspx?id=319&amp;epslanguage=en</guid>
      <pubDate>Mon, 26 Sep 2011 14:52:23 GMT</pubDate>
      <category>business</category>
    </item>
    <item>
      <title>When the going gets tough</title>
      <link>http://www.hippo.co.za/Templates/Pages/HippoZoneArticle.aspx?id=267&amp;epslanguage=en</link>
      <description>During a difficult economic period, it is unsurprising that fewer people jet off to their dream destination. However, a new South African survey has shown that far less than expected purchase decision makers (PDMs) have elected to splash out on airfare as well as paid-for accommodation.</description>
      <guid>http://www.hippo.co.za/Templates/Pages/HippoZoneArticle.aspx?id=267&amp;epslanguage=en</guid>
      <pubDate>Fri, 09 Sep 2011 18:44:24 GMT</pubDate>
      <category>difficult economic period</category>
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    <item>
      <title>More to inflation than you think!</title>
      <link>http://www.hippo.co.za/Templates/Pages/HippoZoneArticle.aspx?id=266&amp;epslanguage=en</link>
      <description>South African savers have kept the inflation monster at bay over the past 50-years, but they cannot take full credit for their successes. As Johann Els, economist at OMIGSA Economic Research Unit points out, the average weighted portfolio (comprising equities, bonds and cash) returned 16.5% per annum over the period, versus 8.5% for inflation.</description>
      <guid>http://www.hippo.co.za/Templates/Pages/HippoZoneArticle.aspx?id=266&amp;epslanguage=en</guid>
      <pubDate>Fri, 09 Sep 2011 18:10:41 GMT</pubDate>
      <category>business</category>
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    <item>
      <title>Riots, strikes, looting</title>
      <link>http://www.hippo.co.za/Templates/Pages/HippoZoneArticle.aspx?id=257&amp;epslanguage=en</link>
      <description>Everyone watched their TV screens in horror and empathised with the business-owners in the UK whose properties were vandalised and in some cases destroyed during the recent riots.</description>
      <guid>http://www.hippo.co.za/Templates/Pages/HippoZoneArticle.aspx?id=257&amp;epslanguage=en</guid>
      <pubDate>Fri, 09 Sep 2011 15:25:43 GMT</pubDate>
      <category>business</category>
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    <item>
      <title>Your own small business</title>
      <link>http://www.hippo.co.za/Templates/Pages/HippoZoneArticle.aspx?id=256&amp;epslanguage=en</link>
      <description>Starting a small or medium-sized business (SME) requires equal amounts of bravery, confidence, talent and a risk-taking appetite. Research out of South Africa indicates that for every two successful SME ventures, less than one of those will still be functional four years later.</description>
      <guid>http://www.hippo.co.za/Templates/Pages/HippoZoneArticle.aspx?id=256&amp;epslanguage=en</guid>
      <pubDate>Fri, 09 Sep 2011 15:17:36 GMT</pubDate>
      <category>business</category>
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