The rise of online comparison websites in SA, Zomato, Trivago and Groupon are some of the most popular online comparison websites currently used by South Africans. These websites can be used to compare products and providers, ranging from insurance to restaurants, and hotels to travel. A recent international study shows that 71% of consumers take to the online space before buying insurance. But where are we standing in terms of online comparisons in South Africa?


“There are currently over 120 000 monthly visitors comparing accross a range of insurance and financial providers and products on our site,” says Derek Wilson, Head of, “We have grown substantially since the website’s inception in 2007, especially as consumers are starting to shop around more in these challenging economic times.


We found that price is the main contributing factor to why more and more South Africans are comparing insurance online. Other factors such as benefits and excess amounts are also being considered.”


Groupon connects millions of subscribers with local stores, restaurants and resorts. The global online marketplace offers activities, travel, goods and services at a 50-90% discounted rate in more than 45 countries. As per the most recently reported stats of 2015, the daily deal site had 48.6 million unique customers who had bought at least one of Groupon's deals during the trailing 12 months1.


Zomato is another popular online site for finding and comparing restaurants across SA, and visitors can read patrons’ reviews and explore the menus.


Trivago provides a hotel price comparison service from 902,943 hotels across 277 booking sites.


“The benefit of comparing online through any site, is that it is more convenient and saves consumers the time of driving or calling around, and most importantly, allows them to compare prices. With Car Insurance for example, spending just a few minutes on could save one in two people hundreds of Rands per month*,” concludes Wilson.


Established in 2007, is South Africa’s leading comparison website that helps consumers save money by comparing a range of SA providers across financial products such as Car Insurance, Home Insurance, Life Insurance, Medical Aid and more. is free to use and saves consumers the time and hassle of shopping around for the best deal since the website instantly retrieves real-time quotes from the different providers using the latest technology. One in two people could save hundreds of Rands per month* on their Car Insurance alone by using to compare before they buy or switch to a new provider. makes money by simply charging its partners a fee when a customer chooses to find out more about their products. The results consumers see, and the order in which they are presented, are in no way influenced by the fee charges its partners or any other factors other than the price of the product being compared. 


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Hippo Comparative Services (Pty) Ltd is an authorised financial services provider (FSP number: 16357).


*Based on 2015 independent market research conducted by Kaufman Levin Associates.



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