1st for Women


SA’s only insurer dedicated to putting women’s safety 1st

We know the role safety plays in your life, how often you think about it, how invaluable feeling safe truly is. We know a safer you, is a fearless you. That’s why we’re SA’s only insurer dedicated to putting women’s safety 1st. 

1st for Women putting women’s safety 1st | Proud Hippo partner
WomanGuardian Angel on call | Hippo.co.za partner

Guardian Angel on call

Feeling safe is everything. 1st for Women puts yours 1st.

Here’s how we…

Keep you safe on the road

With our dedicated fleet of Guardian Angels, who've helped over 10 000 women, with 24/7 Accident and Roadside Assistance.

Help you get home safe

With Trip Monitoring, where we'll call and check in on you, to make sure you reach your destination safely.

Fight to keep all women safe

By donating a portion of your premiums to the fight against woman abuse. Over R90 million and counting...

Safety in your hands

1st for Women’s intuitive app gives you access to all these Guardian Angel on Call safety benefits:

  • Trip monitoring to get you home safely
  • An unlimited panic button
  • 24/7 Accident and Roadside Assistance
  • Emergency Medical Assistance
  • A Guardian Angel to wait with you if you feel unsafe
  • A lift to where you need to go




App benefits are cover type dependent.

1st for Women's App | Hippo Partner
Women in business meeting

Keep your business safe

Get 1st for Women Business Insurance, which includes a range of cover tailored to your specific needs.  We also look out for your personal safety, with access to Guardian Angel on Call, through the 1st for Women app.

Business legal expense

Cover for legal expenses when defending labour-related proceedings and civil matters relating to contractual and non-contractual disputes

Specialised liability

Directors and Officers

Coverage to directors & officers for legal liability arising from claims or lawsuits filed by shareholders, regulators, employees and others.

Errors and Omissions

This product covers you if you are found legally liable to pay damages and expenses to one of your clients because of your negligence in performing work for them which causes them financial loss.

All benefits are subject to specific polices.  1st for Women is licensed non-life insurer and Financial Services Provider. Terms and Conditions online. (FSP licence number: 15261). Long-term policies underwritten by 1Life (FSP: 24769)