Hippo Staff Writer · Published 6 March 2026 · 2 min read

The truth about who owns Hippo and how it works

Consumer champion guide: who owns Hippo.co.za

Ready to take a bite out of your monthly insurance premiums? Hippo will help you SAVE on everything from Car Insurance to Travel , Medical Aid , Personal Loans, and more.

Did you know that Hippo.co.za is part of an insurance group that has access to international expertise, which in turn provides a huge benefit to you, the consumer?

Hippo.co.za is part of the Telesure Investment Holdings (TIH) family, which does include insurance brands. However, we're good kids and we play nicely with others... so all leading brands are welcome to hop aboard our comparison platform (in fact, 93% of our partners aren't part of TIH).

This means our customers don't only get great insurance deals online through our trusted partners, but also find unbeatable comparative quotes for a huge variety of services, from Life Insurance and Funeral Cover to Fibre ... all at the click of a button. Cool huh?

Fact vs fiction

We respect free speech. It's a democratic right. But the advertising space is hugely competitive, and every advertiser wants your attention, so it's easy to get confused or misled... and it's hard to know who your friends are. Hippo.co.za, as you'll see, is your friend.

Here's why:

Simply put, we're a consumer champion. We work for you. We don't work for insurers.

Why we're your friend (we don't bite)

  • Hippo.co.za is absolutely free (no fees, nada). We make money by charging the brand a fee you choose to find out more about. There's no commission and that fee won't ever be passed onto you.

  • Because our comparisons are ranked by price, you'll know pretty quickly which options gives you the best value.

  • By comparing different insurance and other brands on one website , you can make an informed decision on the service that'll work for you, without wasting your time visiting individual websites or throwing away your hard-earned money by using a service that could be cheaper.

  • Our strict policy means all brands listed on our website are 100% honest about their prices (no fine print to ‘trick' you).

Full disclosure: We don't have all the big brands on our site. We'd love to have all the brands join – it would only make comparing better – but some declined our invite. That does get you thinking about why these brands don't want their prices compared. And it should! Trust and transparency is more important than ever before.

Let's look at stats, shall we?

More than 81% of people who have compared have found better Car Insurance by using Hippo . Customers switching multiple products, where one product was Car Insurance, saw the biggest gains: 96% saved, averaging R1,208 monthly.

So, while this Hippo may look all cuddly and soft, we help South Africans get the best deals on the big adult stuff like insurance.


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