DirectAxis

About DirectAxis

DirectAxis is a proudly South African business that has been in operation for 23 years. Initially a direct to consumer insurance brokerage, DirectAxis moved into personal lending shortly after opening its doors.

DirectAxis is the largest and most successful direct marketing financial service provider not only in South Africa but also on the continent. The business promotes responsible borrowing and lending and is fully compliant with the National Credit Act.

1

Product Offering

DirectAxis offers a range of products from personal lending to life and short term insurance, as well as access to financial health through its Pulse platform.

2

Unique Benefits

DirectAxis continues to develop the digitisation of its business to deliver a positive and meaningful experience to customers across all touchpoints.

Driven by a common purpose to give everyone they touch the power to build a better life, DirectAxis, as part of the FirstRand Group, is well positioned to continue its journey as one of the most successful financial services businesses in the country.

DirectAxis financial services Company Ltd is an authorised financial services provider (FSP licence number: 16354).