DirectAxis financial services

DirectAxis financial services

DirectAxis is a proudly South African business that has been in operation for 23 years. Initially a direct to consumer insurance brokerage, DirectAxis moved into personal lending shortly after opening its doors.

DirectAxis is the largest and most successful direct marketing financial service provider not only in South Africa but also on the continent. We promote responsible borrowing and lending and are compliant with the National Credit Act.


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Product offering

DirectAxis offers a range of products from personal lending to life and short term insurance and access to financial health through its Pulse platform.

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Unique benefits

We continue to develop the digitisation of the business to deliver a positive and meaningful experience to our customers across all touchpoints.

Driven by a common purpose, to give everyone we touch the power to build a better life, DirectAxis, as part of the FirstRand Group, is perfectly positioned to continue its journey as one of the most successful businesses in the country.


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