Hippo Partners - Direct Axis Personal Loans

Your First Choice in Loans

Direct Axis is a specialist financial services company that provides customers with a direct connection to personal loans. Launched in January 1995, we give you direct access to the financial products you need, in a way that is most convenient for you. To help us do this, we draw on the diverse knowledge and expertise of our shareholders such as banking partner FirstRand Bank Limited and global financial services company Yellowwoods. We operate one of the most technologically advanced call centres in the country which enables us to bring our products directly to you in a friendly, convenient manner. At Direct Axis, we are committed to protecting your interests through strict adherence to the highest standards and business principles.

We are a member of the Direct Marketing Association of Southern Africa and a member and patron of the Institute of Direct Marketing. In addition, we have always promoted responsible lending, and are compliant with the National Credit Act. After more than a decade in operation, Direct Axis has grown from strength to strength. We have approved more than 1 million personal loans and we remain committed to offering all our customers financial solutions that are tailored to suit their needs, whatever they may be.

Peace of mind

You are dealing with an authorised Financial Services Provider with many years of experience in the financial services industry. All of our loans include our Personal Protection Plan, which settles your outstanding loan balance in the event of your death, permanent disability or certain dread diseases. This plan also includes limited cover in the event of temporary disability and retrenchment. You’re free to substitute the Personal Protection Plan with a policy of your choice, provided the cover offered is equivalent.  We try to accommodate all requests. We take your current financial circumstances into consideration and will only approve a loan amount that's right for you, that you can comfortably afford to repay and is in line with your personal financial profile.  Loans are subject to the National Credit Act No. 34 of 2005. All loan applications are considered and are subject to credit approval. 

Direct Axis SA (Pty) Ltd is an authorised Financial Services Provider