Your Guide to Chery in South Africa

Chery’s story is one of ambition, perseverance, and a whole lot of trial and error. Based in the Chinese city of Wuhu—pronounced exactly as you’d say it when seeing the price tag—Chery has been in the automotive industry since 1997. What they lack in longevity, they’ve made up for in innovation and price. Chery started as a scrappy upstart in a space dominated by state-owned giants and foreign joint ventures. In fact, it was created as a provincial government side project aimed at boosting local industry. Today, Wuhu’s local government owns and operates the company, a rare example of municipal-level ownership in the global car industry. Chery’s first car was the Fengyun, using a licensed SEAT chassis. This allowed them to enter the global car game through the backdoor. By the mid-2000s, Chery was cranking out budget sedans like the QQ—a small city car that resembled the Daewoo Matiz and led to legal drama with General Motors. But despite the controversy, the QQ was a hit in China, helping Chery make a name for itself as a fearless (and sometimes cheeky) competitor.

Chery has quickly established itself as a serious player in the South African market by offering well-specced vehicles at competitive prices, supported by one of the most extensive warranty packages around. Whether you’re shopping for a compact SUV like the Tiggo 4 Pro or a full-size seven-seater like the Tiggo 8 Pro Max, Chery positions itself as a brand that offers real value and after-sales peace of mind. Built-in aftercare for your Chery Chery vehicles come with robust support built in — from standout warranties to value-added service programs designed for long-term peace of mind. Most models include a standard service plan, with maintenance intervals every 15,000 km following an initial check-up at 5,000 km. The brand’s 10-year / 1-million kilometre engine warranty, exclusive to first-time owners, sets a new benchmark in the industry. This is complemented by a 5-year / 150,000 km comprehensive vehicle warranty and 5-year roadside assistance, offering serious reassurance to South African buyers. Vehicle Make & Model – Premiums CHERY – TIGGO Average Accepted Premium: R 1360 Minimum Accepted Premium: R 259