1st for Women

1st for Women, also known as First for Women, is honoured to be recognised as the Top Short-Term Insurer in the Short-Term Insurance category in the ASK AFRICA Orange Index™ 2026/2027.

Over the past decade, we are the only insurer to have claimed this title three times between 2017 and 2027. This recognition reflects our long-standing commitment to putting women first through exceptional service, trusted relationships, and industry-leading customer experience.

1st for Women puts your safety first with 4 built-in features, available in our intuitive app, designed to help you feel supported and protected, wherever you go. Now that’s insurance made for women.

• Trip Monitoring: We’ll monitor your trip ‘til you’re safely home.
• Panic Button: An unlimited panic button to share with 5 loved ones.
• Stand by Me: A Guardian Angel to wait with you if you feel unsafe.
• Guardian Lift: A lift to a safe place after a breakdown.

Forbes recently announced the World’s Best Insurance Companies, and 1st for Women ranked 1st in South Africa’s homeowners’ insurance category.

Over 45,000 people across 15 countries participated in the survey by Forbes and Statista. We are also the only SA brand ranked in all three categories: Car, Home and Life Insurance.

1st for Women’s intuitive app gives you access to all these Guardian Angel on Call safety benefits:

• Trip monitoring to get you home safely
• An unlimited panic button
• 24/7 Accident and Roadside Assistance
• Emergency Medical Assistance
• A Guardian Angel to wait with you if you feel unsafe
• A lift to where you need to go

App benefits are cover type dependent.

1st For Women Business Insurance, not only covers your small business for the unexpected, but goes beyond the expected with:

• IT help
• Financial advice
• Marketing support and more