Absa idirect is a product of Absa Insurance Company. Absa Insurance Company is a licensed subsidiary of Absa Financial Services, forming one of the largest financial services groups in South Africa. We pride ourselves in being a truly African brand. Our purpose is one of Empowering Africa's tomorrow, together... one story at a time with our core values centered around taking care of our people and delivering excellence to our customers. At Absa Insurance Company, we understand the importance of knowing that our customers' most valuable assets are adequately covered. We're also aware, especially during these challenging economic times, that affordability is a key consideration.
That's why the Absa idirect product does more to provide various flexible cover options and benefits for motor vehicles, buildings, household contents, all-risk, electronic equipment and boats for specific insured events, to ensure that customers get tailored cover suited to their needs and pocket. The Absa idirect product has established a sound customer base.