Dialdirect Insurance


History of Dialdirect

Dialdirect was launched in South Africa in 2003.

From the start, we’ve used clever thinking and smart innovation to help make insurance clear, fair and simple. With us, if you do your thing, you’ll get back ching. 

Mans hands on steering wheel with sun reflecting in side mirror as he drives on the road | History of Dialdirect | Proud hippo partner
Person holding mobile looking at Dialdirects Cyber Insurance webpage | Dialdirect Product offering | Hippo.co.za insurance partner

Dialdirect Product Offering

We provide a range of products including short-term insurance cover for your car, buildings, and home contents.

You can also benefit from value-added offerings such as life cover, Cyber Insure, business insurance and personal loans.

Compare car insurance, home insurance, buildings insurance, business insurance and life insurance

With comprehensive car insurance you have the option of including the following Dialdirect Payback products:

  • Payback:
    The best of both worlds. You enjoy the benefit of rewards from the Monthly Payback as well as the Payback Bonus products.

  • Monthly Payback:
    By insuring right, driving well and driving less, you can earn as much as 75% of your comprehensive car premium back – in cash, every single month.

  • Payback Booster:
    Boost your Monthly Payback or Payback earnings by activating the Booster at a small additional premium.

  • Payback Bonus:
    If you do not claim or interrupt your cover for a period of 4 years, we give you cash back: all your first year’s premiums or up to 25% of your total premiums, depending on which is the lower amount. (Also available for standalone Comprehensive Home Contents and Buildings cover.)

Unique benefits

Unlock the benefits of the Payback program and earn up to 75% of your comprehensive car premium back in cash with our top-rated driving behavior App. Download it from your favourite App Store and sign in. The set-up is easy and you can start earning straight away.

Dialdirect is the only insurer in South Africa that gives you a once-off 1GB free data to manage your policy online.

To help put your mind at ease when you claim, we equip you with an easy-to-understand claims certainty checklist that provides critical information on claim pay-outs.

The Tow Truck Direct feature on our App takes the panic out of roadside emergencies. At the tap of an icon you get quick, easy access to immediate assistance that is sent directly to your location via GPS.

Couple looking at mobile comparing insurance benefits online | Unique benefits | Hippo.co.za partner
Voted product of the year Consumer Survey of Product Innovation 2019 | Dialdirect's Awards | Hippo partner

Dialdirect's Awards

  • 2019: Product of the Year. Winner – Service Category. Survey of 4000 household by Nielsen
  • 2015: Most improved SA brand at the Orange Index Service Awards.
  • 2015:  Bronze trophy at the Cannes Awards for the Notebook TV commercial, which went on to get over a million views on YouTube.
  • 2008: Top Short-term Insurance Brand in the Sunday Times Ipsos Markinor Top Brands Survey.

Business Insurance

1. Business Insurance

  • Tailored insurance for over 700 business types, including cover for:
    - Office contents kept inside the business premises
    - All risk items that are regularly taken away from your insured premises
    - Loss or damage for business goods while being transported
  • No additional excesses for motor cover (except for persons under 25)

2. Business Legal Expense

  • Labour-related proceeding costs arising from employee disputes
  • The costs for instituting or defending civil proceedings
  • Included legal advice, negotiations and contract access

3. Specialised Liability

  • Directors and officers cover for legal liability filed by shareholders, regulators, employees and others
  • Errors and omissions cover for legal defence costs and subsequent damages in the case of negligence
Man work with laptop on couch