Dialdirect was launched in South Africa in 2003.

From the start, we’ve used clever thinking and smart innovation to help make insurance clear, fair and simple. With us, if you do your thing, you’ll get back ching. 

Mans hand on steering wheel
Hands on cellular texting

Product offering

We offer a range of products including short-term insurance cover for your car, buildings, and home contents.

We also offer value-added products such as Cyber Insure, as well as life insurance, business insurance, and personal loans.

Unique benefits

South Africa's only insurer to give you the chance of earning up to 75% cash back monthly through our top-rated driving behaviour app (available on Google Play store and Apple app store).

The only insurer in South Africa to give you once-off 500mb free data to manage your policies online.Quick and easy access to immediate roadside assistance, sent directly to your location, via GPS, at the tap of an icon, using the Tow Truck Direct feature on our app.

We offer an easy-to-understand claims certainty checklist, which helps put your mind at ease at claim stage, by providing critical information on claim pay-outs.

Couple looking at cellular
Top brands award


  • 2008: Top Short-term Insurance Brand in the Sunday Times Ipsos Markinor Top Brands Survey.
  • 2015:  Bronze trophy at the Cannes Awards for the Notebook TV commercial, which went on to get over a million views on YouTube.
  • 2015: Most improved SA brand at the Orange Index Service Awards.