King of Insurance | King Price

King Price is the only insurer that offers premiums that decrease monthly as your car loses value. That’s right… When you get comprehensive car cover with the king of insurance, you’ll pay less… And less… And less!

King Price - King of insurance chair


In 2012, we launched with an industry-first: Car insurance premiums that decrease monthly as the value of cars decrease. Because it just makes sense to pay less every month to insure something that's worth less every month!

This unique business model is also the basis of our vision: Lower premiums: Higher purpose. We're here to change the world, 1 decreasing premium at a time. In fact, since opening our doors, we've saved our clients hundreds of millions in decreasing premiums. (Boo-yah!)

King Price Car on top of bars of gold

You own it, we'll cover it

  • Bling cellphone insurance.
  • Personal accident insurance.
  • Code red.
  • The king's cab.
  • Credit shortfall.
  • Scratch and dent insurance.
  • Tyre and rim insurance.
  • Little dings and tyre things.
Floating car being weighed down by money because King Price premiums decrease monthly
  • Car insurance premiums that decrease monthly.
  • The freedom to choose your own excess.
  • Up to 20% off when you insure 2+ cars.
  • A zero excess option for those over 45.
  • You own it, we'll insure it... Personal, business or both.
  • We pay over R2 million in claims every single day!
Three trophies with confetti
  • The Star's readers' choice awards 2020: Best car insurance company (second).
  • The Star's readers' choice awards 2020: Best short-term insurance company (second).
  • Readers' Choice Best of the Best in Pretoria awards 2020: Best car insurance company (second).
  • Readers' Choice Best of the Best in Pretoria awards 2020: Best short-term insurance company (second).
  • International Business Magazine Awards 2019: Fastest Growing Insurance Company in South Africa (winner).
  • International Business Magazine Awards 2019: Best Place to Work in South Africa (winner).
  • International Business Magazine Awards 2019: Most Innovative Insurance Company in South Africa (winner).
  • Corinium Customer 360 Africa Awards 2019: Best Customer Experience by an Organisation or Team (winner).
  • The Star's readers' choice awards 2019: Best car insurance company (second).
  • Pretoria News readers' choice awards 2019: Best car insurance company (second).