About King Price Insurance

Once upon a time (okay, over a decade ago), a guy named Gideon Galloway had a big dream: What if insurance wasn’t boring, complicated, or just about profit? What if it was fair, trustworthy… And maybe even a little cool? Enter King Price Insurance.

We may not take ourselves too seriously, but we take what we do very seriously. As the king of insurance, we flip insurance on its head. We fight for decreasing premiums, fair claims payouts, and easy-to-understand policy wording.

We’re a squad of believers, optimists, and realists. But we’re also moms, dads, brothers, sisters, besties, and proud South Africans. We care about our people, our communities, and our future. We’re a world-class company that’s changing the world. We just happen to sell insurance.

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Why you can trust the king

Let’s kick off with the most important thing: Insurance only matters when you need to claim. That’s why we pay over R10 million in claims every day.

We score a 10/10 trust index on Hellopeter, based on feedback from more than 120,000 clients.

From your car and home to your business and everything in between, we're committed to delivering royal service and peace of mind. Because insurance isn’t just about policies. It’s about knowing you can count on us when it matters most.

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The king’s insurance products

  • Car insurance
  • Car warranty
  • Motorbike insurance
  • Trailer insurance
  • Caravan insurance
  • Home contents insurance
  • Buildings insurance
  • Portable possessions insurance
  • Cellphone insurance
  • R1 insurance
  • King's cab
  • Credit shortfall
  • Scratch and dent insurance
  • Tyre and rim insurance
  • Little dings and tyre things
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Why switching to King Price makes sense

  • 75,000+ people get a quote from us every month. There's a reason for that.
  • We pay over R10 million in claims every day.
  • We decrease your premium monthly as the value of your car goes down.
  • Our royal service is always just a WhatsApp away.
  • 4.9 stars average rating on Hellopeter since 2012.
  • We score a 10/10 trust index on Hellopeter.
  • Manage your policy online, anytime.
  • Choose your excess that best suits your budget.
  • Save up to 20% when you insure more than 1 car.
  • Earn R1,000 cash for every friend that you send our way that joins our family.
  • Get 24/7 emergency assistance for roadside, home or medical emergencies. 
  • Same-day windscreen claim approval.
  • King’s cab will drive you (and your car) safely home.
  • Pay just R1 per month to insurance your golf clubs, bicycle, hearing aids or motorbike gear.

This is a summary of our cover, benefits, value added services and campaigns. Premiums are risk profile dependent, paid monthly and reviewed annually. Decreasing premiums, multiple car discount, emergency assistance, and R1 insurance apply to comprehensively insured cars only. T's & C's and cover limits also apply. Please contact us for more info.
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We’ve won stuff

Our trophy room tells the story best… Here are just some of the awards we’re proud to have collected.

2026
Certified Top Employer in South Africa
Category: National

2025
Certified Top Employer in South Africa
Category: National

2025
Best of Pretoria Readers' Choice Award
Category: Best Insurance Company
Place: Winner

2024
Best of Pretoria Readers' Choice Award
Category: Best Insurance Company(Home and Car)
Place: Winner

2024
Savanna Comics' Choice Comedy Funny is Funny Award
Category: Funny is Funny
Place: Winner: ‘Generating gees’

2023
Savanna Comics' Choice Comedy Funny is Funny Award
Category: Funny is Funny
Place: Winner: ‘Test tickles’

2022
SAAMA Value Achievement Award 2022
Category: Value Achievement Award
Place: Winner: Project Felix

2019
The Star Readers' Choice Best of the Best Award
Category: Best Car Insurance Company
Place: Winner

2019
Corinium Customer 360 Africa Award
Category: Best Customer Experience by an Organisation or Team

2019
International Business Magazine Award
Categories: Best Place to Work in South Africa, Most Innovative Insurance Company in South Africa, Fastest Growing Insurance Company in South Africa

2018
Pendoring Award
Category: Film
Place: Silver

2018
Global Brand Award
Category: Most Innovative Insurance Brand in South

2018
SACRRA Award
Category: Best Data Quality in the Industry

King Price is a licensed insurer and registered financial services provider | FSP no 43862.

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FSP number: 16357. Block A, Steyn City Capital Park, Erling Road, Riverglen, Dainfern, 2191

*Based on independent research by Kaufman Levin & Associates 2025.

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