King Price is the only insurer that offers premiums that decrease monthly as your car loses value. That’s right… When you get comprehensive car cover with the king of insurance, you’ll pay less… And less… And less!
In 2012, we launched with an industry-first: Car insurance premiums that decrease monthly as the value of cars decrease. Because it just makes sense to pay less every month to insure something that's worth less every month!
This unique business model is also the basis of our vision: Lower premiums: Higher purpose. We're here to change the world, 1 decreasing premium at a time. In fact, since opening our doors, we've saved our clients hundreds of millions in decreasing premiums. (Boo-yah!)
You own it, we'll cover it