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Product offering

It’s painless. It’s fair. It’s Pineapple. It’s the way insurance SHOULD be!

Say goodbye to long, complicated paperwork, annoying lengthy phone calls with your current insurer (you know, the inconvenient calls that you have to take during your lunch break at work) and expensive monthly premiums!

SWITCH now and save. Simply snap a pic of your Car OR your Stuff to get comprehensive, global insurance in 3 minutes or less with our award-winning App!

Still not convinced? We offer Rewards and a *12-month-Cash back too!

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Unique benefits

All premiums paid by the community go into a communal Pineapple pot. As and when claims are made, money is taken out of the pot. Leftovers? We return what is left back to the community, back to YOU!

How do we benefit? We take a small fixed fee to cover our costs(15%), which means that we do not stand to gain by denying your claims.

Wait… there’s more!

  • Pineapple Rewards: Earn points and redeem vouchers for doing insurance the Pineapple way
  •  12-Month-Cashback: leftover premiums are distributed and returned
  • Your Excess, Your Choice: we offer the freedom to choose an excess that you can afford
  • Cover Start Date: activate your cover now, pay later, when you are ready!
  • Digital Self Activation: Get a quote, buy insurance and submit a claim anytime, anywhere in-app. No calls and no paperwork!
  • Digital Car Pre-Inspection: no need to go in to get your car assessed before taking out insurance. You can do it yourself in-app with Pineapple
  • More Than Comprehensive: Stuck? Flat tyre? No petrol? Lost keys? Roadside assistance included.
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About Pineapple

Pineapple set out to change the traditional insurance model by increasing the value of insurance for you. Our unique model reduces the heavy expenses, fraud and profit margins other companies might have.

The Pineapple founding team was part of an innovation competition run by Hannover-Re during 2016. Through a design thinking process, Pineapple realised that the mistrust and inefficiency in the insurance system reduces the value for everyone.

The Pineapple model aims to achieve affinity, fairness and simplicity to decrease costs, cap profits and deter fraud in an effort to create more value from an insurance policy than the traditional model.

Pineapple started to develop their system in August 2017 and launched to the public on 27 July 2018.

Pineapple is underwritten by Old Mutual Alternative Risk Transfer Insure Limited, a licensed Non-Life Insurer and authorised FSP.

Awards & Achievements

  • MTN Consumer App of the Year
  • VentureClash Winner
  • Hartford Insuretech Hub USA
  • UK government Go Global partnership
  • Stanford University African Start-Up Award winner
  • GBM Best entrepreneur
  • SASA Start-up Founder of the Year
  • Voted Best Insurance Tech in the World
  • Google Launchpad Accelerator
  • Gold Loerie Winner
  • 2 Gold Bookmark Awards
  • 3 Silver Bookmark Awards
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Financial service provider

Pineapple (FSP 48650) is underwritten by Old Mutual Alternative Risk Transfer Insure Limited, a licensed Non-Life Insurer and authorised FSP. T&Cs apply.