Italian-born Ferruccio Lamborghini founded Lamborghini in 1963 after he was reportedly 'unimpressed' by the Ferrari models on offer. Having found success with his Lamborghini tractor manufacturing business, Ferruccio set out to build a car that would knock Ferrari off their pedestal. In 1966, Lamborghini announced the mid-engined Miura. This rear-wheel drive, two-seater sports coupe took the world by storm, establishing Lamborghini as an elite high-performance car manufacturer of the era. The brand has not been without its share of disaster, though – in 1973, Lamborghini went bankrupt and Ferruccio sold the company before retiring.
In 1978, American automotive giant Chrysler took ownership of Lamborghini before selling it to Mycom Setdco. During this time, Lamborghini launched several iconic models like the Diablo, Countach, Jalpa, and the LM002, arguably the world's first supercar SUV. After changing the models in their line-up, Lamborghini was eventually sold to the
Volkswagen Group in 1998, where it was handed over to the Audi division.
Audi introduced improved build quality and practicality, a constant criticism of the models of the past. They aimed to build a Lamborghini that would be more accessible to the general market. Although still priced above the average sports car, the Gallardo was Lamborghini's saviour, being the key to generating more reliable funding for the brand.