Vorsprung Durch Technik – Progress Through Technology. This embodies the Audi brand and it is evident in all their premium vehicles.

Audi forms part of the Volkswagen Automotive Group, which consists of various companies, including Volkswagen, Porsche, Bentley, Ducati, and Lamborghini. Audi has grown into one of the most successful car brands in the world by leveraging off this group and sharing platforms, designs, and technology.


History of the Audi Brand

Formally known as Auto Union, Audi is a luxury automotive brand from Ingolstadt, Germany. August Horch founded the company in 1932, alongside DKW and Wanderer. Volkswagen acquired Auto Union in the 1960s and relaunched the brand under the banner, Audi. The four rings in the current Audi logo represent the merger of the Horsch, DKW, Wanderer, and Auto Union brands.

Like many other German-based manufacturers, Audi was forced to hand over their production plants for military use during World War II. Following the Soviet Union control of East Germany, Audi relocated to Ingolstadt, situated in West Germany.

Audi’s global popularity started growing once more following their relaunch, but their international recognition grew when they introduced the Audi Quattro model in the World Rally Championship. The four-wheel drive rally car blitzed through the forests of Europe to set a new standard in international motorsport. They continued their success with years of domination in the 24-hour Le Mans and various other motorsport categories.

Audi rally car driving in the dirt
Man standing next to black Audi

Audi Vehicles Available in South Africa

The brand is best known for building the luxurious executive family and their sports cars. Here is a list of their vehicles currently available in South Africa:

Model

Category

A1

Hatchback

A3

Compact sedan

A4

Sedan

A5

Sedan coupe

A6

Executive sedan

A7

Executive sedan coupe

A8

Flagship sedan

Q2

Compact crossover

Q3

Compact SUV

Q5

Premium compact SUV

Q7

SUV

Q8

Premium SUV

R8

Supercar

TT

Sportscar

 

Audi focuses on their technologically advanced, premium vehicles, designed for those looking for an uncompromising driving experience. Although Audi is situated at the higher end of the pricing scale, the company enjoys great sales success with high-income earners.

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Buying and After-Sales Service

Simply put, buying an Audi vehicle is considered to be an experience, with the brand setting a high standard for customer service.

Their range of vehicles includes the popular A1 and A3 hatchback models, the A3, A4 and A6 premium sedans, and the A6 and A7 sedan models with their unique design aspect. Their SUV offerings range from the compact Q2 and Q3 to the stately Q5 and Q7 models. Their flagship, the A8, is seen as their premium executive sedan that usually sets the trend for their entire brand.

Without forgetting racing enthusiasts, Audi offers their familiar S and RS models in each segment. Their ultimate performance car is the R8, a show-stopping supercar made famous in various Hollywood movies such as Iron Man.

With 40 registered Audi dealerships and service centres located across South Africa, and one in Namibia, Audi drivers are never far away from brand support.

White Audi A4
Woman looking in the rear-view mirror

Insurance & Service Plans

Audis come with extensive service plans and warranties, and parts availability and service support are strengthened through their partnership with Volkswagen AG. Audi also strives to provide owners with peace of mind with the Audi Assist and Freeway Plan, designed to provide 24/7 support.

Audi owners benefit from the vehicles’ technologically advanced safety features, and owners and the general public can take part in Audi South Africa’s Advanced Driving Academy. This is a training course where drivers are taught the dynamics of advanced driving to improve their skills. Insurance companies will often see this as a benefit and your car insurance premium may even be lowered if you complete an advanced driving course.

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Audi Sales Per Month in South Africa

Audi South Africa sells over 700 units a month on average, according to the Naamsa Sales Report. Here is a summary of their overall sales per month from March-August 2018:

Month (2018)

Units Sold

March

782

April

625

May

789

June

706

July

743

August

743


According to various reviews by South African automotive journalists, Audis are considered to be comfortable and practical and offer a great driving experience. You may want to keep this in mind the next time you’re looking to buy a vehicle or hire a car. Car rental agencies do offer Audi models within high-end segments.

Audi car hire
Travelling with your Audi
White Audi A4

Audi A4 – Best Seller

The Audi A4 is their best-selling vehicle, outselling their compact A3 sedan and the A1 hatchback. Starting from R531 000, the 2018 A4 Sedan offers various luxurious comforts such as a high-resolution 12.3-inch display and Bang & Olufsen sound system.

Audi claims that the A4 Sedan is ‘more powerful, more efficient, more intelligent than ever while impressing with a path-breaking synthesis of technology and aesthetics.’

The 1.4 TFSI engine offers 110kW and 250Nm of torque with a claimed fuel consumption of 4.9 litres/100 km and emissions of 114g/km, which makes it exempt from the South African CO2 tax.

Prices quoted are correct at the time of publishing this article. The information in this article is provided for informational purposes only and should not be construed as financial, legal or medical advice