
New brands, New tech and New prices
New brands, new tech and new prices reshaped the car world in 2025, both locally and globally. EVs are going mainstream, Chinese brands are everywhere, and price tags are going the same way as toothpaste, property prices, petrol, groceries and just about everything else.
New-car sales pulled a bit of a Verstappen-like comeback.
After a few tough years, SA’s new-vehicle market, properly hit the rev limiter regularly. Like Super Max or “that Dutch oke” depending on your opinion of him, car sales bounced back big time. By October of this year, aggregate new-vehicle sales were about 15.7% higher than the same period in 2024, with October itself the strongest month since March 2015.
So, people are buying new cars again, especially SUVs, bakkies, hatchbacks and compact crossovers. The era of the traditional “family sedan” seems to be nearing an end. For example, Ford doesn’t offer any 4-door sedans - only bakkies, SUVs and the Ford Mustang if you reckon you’re still a bit of a Steve McQueen, despite a successful career as an auditor.
A fairly moderate car these days costs about the same as a fairly decent apartment would have set you back a few years ago, but mercifully car prices have tapped off the accelerator pedal slightly in 2025.
New vehicle price inflation slowed to around 1.7% year-on-year in Q4 2024, the lowest level in about three years, according to TransUnion’s Vehicle Pricing Index.
The bad news: We’re cooling off from a high base. Translation from Financialese: The prices were outrageous, and they still are but aren’t getting even more outrageous.
Years of above-inflation increases mean both new and used cars are now firmly “big-ticket” items.
Translation from Financialese: Cars in SA are a luxury -and a necessity- and we have to just deal with it.
Even if prices aren’t rocketing like they did after COVID and the chip shortage, they’re still high enough that every rand on repayments (and car insurance) matters.
Translation from Financialese: There was a shortage of computer chips for cars, but there isn’t anymore, so prices have calmed down slightly.
Cars are depreciating assets, unless you smoke a briar pipe and collect classics, which isn’t many of us. As soon as you drive it off the showroom floor it starts losing money. So a lot of sensible people are “buying pre-owned”, and the 2025 stats back that up.
By late 2025, dealerships were reporting strong growth in used-car volumes, with demand skewing towards:
In Mzansi we love our cars, but like a great deal just as much. Using Hippo gets you the best deal by comparing car insurance quotes side-by-side from top companies. It’s like doing 12 test drives at the same time to find the best quote in a few minutes.
Chinese brands have moved up the grid of consumer consideration drastically. From being vague pretenders to the throne of traditional brands they’re now on our roads and centrepieces of braai conversations about why they make sense to buy.
Brands like Chery, Omoda & Jaecoo, Jetour and Foton all hit record monthly sales in August 2025. https://www.cars.co.za/motoring-news/4-chinese-brands-hit-record-sales-in-sa-in-august-2025/315325/
Across the first half of 2025, sales of Chinese vehicles in SA jumped about 89% year-on-year, according to Autotrader data. https://www.engineeringnews.co.za/article/sales-of-chinese-vehicles-jumped-89-in-the-first-half-of-2025-autotrader-2025-09-04
They’re winning because they offer:
The cars aren’t just everywhere, the dealerships are also springing up as the brands aggressively expand their national footprint. From GWM/Haval through to newer arrivals like BYD, it’s getting easier to buy and service these cars across the country.
Even with all the new metal on the scene, the top of the sales charts still looks familiar. Through 2025, Toyota, Suzuki, Volkswagen, Hyundai and Ford consistently occupy the top spots in monthly NAAMSA reports – with GWM often sitting in sixth place - but growing fast.
So the “optics” on SA roads is now a mix of:
The EV is a slight failure to launch in SA. If you think you’re going “earth first” and are light on the pedal with your Birkenstocks, you’re still burning the diesel and coal which creates our electricity in SA, so it’s a strange conundrum to be in.
On paper, South Africa is getting serious about electric and new-energy vehicles:
The SA government has an EV White Paper that sets out a transition to a mix of EV and ICE (a “normal” car that runs on petrol or diesel) production by 2035. https://www.thedtic.gov.za/wp-content/uploads/EV-White-Paper.pdf
From 1 March 2026, manufacturers investing in EV or hydrogen-vehicle production assets can claim a 150% tax deduction on qualifying investments, to stimulate local production. https://naamsa.net/numbers-up-across-the-board-for-new-energy-vehicles-in-south-africa/
But for the average buyer in 2025, EVs are still pricey:
Imported EVs typically face a 25% import duty, versus about 18% for many conventional imports, plus ad valorem taxes. https://www.ev24.africa/south-africa-ev-import-regulations-in-2025-costs-compliance-opportunities/
Result: most Mzansi buyers are still choosing:
EVs are no longer just for wealthy hippies.
Electric car sales topped about 17 million worldwide in 2024, which is over one in five new cars and kept rising in 2025, according to the IEA Global EV Outlook 2025.
Costs are still an issue.
EVs still cost more than petrol and diesel cars, and affordability is the top concern in Deloitte’s 2025 Global Automotive Consumer Study.
Car prices keep going up.
From 2020 to 2025, average vehicle prices are up about 26%, driven by raw materials, labour and tech, says S&P Global in its piece on forecasting car price trends in volatile markets.
Chinese brands are shaking up the market.
China has overtaken Japan as the world’s largest car exporter, flooding markets with competitively priced vehicles, according to Reuters’ coverage of China’s auto exports.
Put all of this together and you get a few simple truths:
Whether you’re:
The difference is: that’s one debit order you can actually do something about.
On average:
If you’re going to upgrade your car to match the times, it’s worth checking out the best insurance cover too. A few minutes on Hippo.co.za comparing quotes side-by-side can help you make sure you’re getting the best cover for your wallet and your new car.
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