Five simple steps to choosing the best product/service online

More and more people are starting to use online comparison websites to compare not only prices, but also the benefits of the products and services. “Online comparison tools are there to assist consumers to make better financial choices. When shopping around for insurance or any product or service, money should not be the only factor that one looks at. There are various other factors to consider,” says Derek Wilson, Head of


Five simple steps to choosing the best service/product online:


  1. Consider your lifestyle
    Some people are more adventurous than others, meaning higher life insurance premiums or risk exclusions in certain life insurance policies. Some people spend more time on the road for work, meaning a greater risk of being involved in an accident, and also a different type of car insurance required than the normal cover.

    It is important to consider your lifestyle when choosing insurance cover to ensure that you will be covered in the event of a claim.

  2. Compare various providers
    As with many other products and services in the market, some providers will be better suited to your specific needs than others. It is no different with insurance; therefore you should compare quotes from as many providers as you can to get the best product and value for your money.

  3. Research products and providers
    The use of the Internet provides many benefits for consumers, including rating products and service providers online. Whichever product or service you are looking to purchase, first do an online search for reviews on the product or service provider to ensure that you get the best quality.

  4. Cost versus benefits
    When shopping online for the best value for your buck, look at the price versus the benefits. Some products may be cheaper than others, but you will not get the same benefits.

  5. Customer service line
    Most companies have a customer care centre you can contact in order to get more information about a product or service. If you are uncertain about what you will be paying for, need more information about the product, service, or company contact the customer care line before you purchase. The makes this easy by comparing providers side by side then you can request a free call back from the insurer that you are interested in. is an online comparison website where you are able to compare quotes and benefits from a range of well known South African providers in order to choose the best cover suited to your specific needs and budget.


Established in 2007, is South Africa’s leading comparison website that helps consumers save money by comparing a range of SA providers across financial products such as car insurance, home insurance, life insurance, medical and more. Hippo is free to use and saves consumers the time and hassle of shopping around for the best deal since the website instantly retrieves real-time quotes from the different providers using the latest Internet technology. At least 8 out of 10 people could save an average of R427 per month* on their car insurance. makes money by simply charging its partners a fee when a customer chooses to find out more about their products. The results consumers see, and the order in which they are presented, is in no way influenced by the fee charges its partners or any other factors other than the price of the product being compared.


For more information, visit us on, connect with Hippo on LinkedIn,, like us on Facebook,, and follow us on Twitter @Hippo_co_za and YouTube,


Hippo Comparative Services (Pty) Ltd is an authorized financial services provider (FSP number: 16357).


*Average savings based on a representative market research survey conducted by Kaufman Levin Associates, on behalf of in May 2014.  Risk Profile Dependent.



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