Reliable, cost-effective and secure Internet connectivity remains a heavily debated issue in South Africa, from the national government to consumers. South Africans have embraced the power and convenience of Broadband but at what cost? Broadband costs in the country are still considered to be some of the most expensive in the world.
Derek Wilson, Head of South Africa’s leading financial comparison website, Hippo.co.za says, “Even though South Africa’s Broadband costs are deemed expensive, Internet connectivity has become an integral part of our local lifestyle and social dynamics”. It thus comes as no surprise that with South Africans’ increasing need to be constantly connected, more and more consumers are turning to Broadband Internet connections. Wilson explains, “It would have been remiss on our part if we didn’t provide our customers with what they want, hence our latest offering comprising price comparisons across a range of local Broadband providers”. Consumers can now compare different providers’ prices and benefits to ensure that they get a deal that best suits their needs, be that price, speed or amount of data.
“Another interesting insight we uncovered amongst our customers was a low score in terms of brand loyalty and that customers will move if they can get data at a better price,” adds Wilson. “It is evident that customers are seeking the lowest price possible even if that means moving to a different provider.”
The good news for consumers is that the South African government has committed R1.6 billion to the “SA Connect” project in a bid to provide Wi-Fi access in remote areas, along with increasing connectivity in schools, public healthcare facilities and government institutions via a world-class infrastructure.
“Government’s investment is aimed at providing Internet connectivity to the greater population, but we don’t foresee a massive reduction in Broadband costs for the average consumer any time soon,” concludes Wilson. “Hippo.co.za provides not only price comparison options, but also aims to educate consumers about standard Broadband services to enable them to choose the most suitable provider based on their specific needs.”
Established in 2007, Hippo.co.za is South Africa’s leading financial comparison website that helps consumers save money by comparing a range of South African providers across financial products such as Car Insurance, Home Insurance, Life Insurance, Medical Aid and more. Hippo.co.za is free to use and saves consumers the time and hassle of shopping around for the best deal since the Hippo.co.za website instantly retrieves real-time quotes from the different providers using the latest Internet technology. One in two people could save hundreds of Rands per month* on their Car Insurance alone by using Hippo.co.za to compare before they buy or switch to a new provider.
Hippo.co.za makes money by simply charging its partners a fee when a customer chooses to find out more about their products. The results consumers see, and the order in which they are presented, are in no way influenced by the fee Hippo.co.za charges its partners or any other factors other than the price of the product being compared.
For more information, visit us on www.hippo.co.za, connect with Hippo.co.za on LinkedIn, http://www.linkedin.com/company/hippo-comparative-services-pty-ltd/, like us on Facebook, www.facebook.com/HippoSA, and follow us on Twitter @Hippo_co_za and YouTube, http://www.youtube.com/user/hippocompare.
Hippo Comparative Services (Pty) Ltd is an authorised financial services provider (FSP number: 16357). Terms and Conditions apply.
*Based on 2015 independent market research conducted by Kaufman Levin Associates.
Engage Joe Public
Tel: +27 10 591 7770
Cell: +27 78 180 9674